Without notes, without conductor:
Blind and visually impaired musicians from the "Sonnenorchester" performed in Salzburg
KEY FACTS
Client: Musikverein Sonnenorchester Salzburg
Category: Press- and Media
Media: TV, Radio, Print, Online/Digital, Social Media
Year: since 2023
PR TASK
The foundation of our press and media work was the goal of generating awareness for the orchestra and its charitable work, while raising public consciousness about the achievements of visually impaired individuals. It was especially important to highlight the extraordinary skills and talents of the blind and visually impaired musicians, emphasize the uniqueness of the orchestra, and communicate the importance of financial support for the continuation of our cultural and integrative mission. Through targeted PR efforts and collaborations, we successfully sparked the interest of the media, sponsors, and the general public, thus making a lasting contribution to the promotion of the Sonnenorchester.
KPIs
Advertising Value Equivalent: ~ € 70.000
DISCRIPTION
To showcase the uniqueness of the orchestra, the communication strategy focused primarily on the individuals involved. Through exclusive background discussions with the orchestra's founder, interviews with ensemble members, and the opportunity to attend rehearsals, the extraordinary abilities and talents of the blind and visually impaired musicians were highlighted in the media coverage leading up to the event. Additionally, emphasis was placed on the importance of financial support for the continuation of the orchestra’s cultural and integrative mission. Through targeted PR measures and partnerships, we not only generated interest from the media, sponsors, and the general public but also made a lasting contribution to the support and promotion of the Sonnenorchester.
SERVICES & MEASURES
Media and Public Realations
- Consulting and Project Advisory
- Creation of a Press Kit
- 1:1 Interview Coordination & Background Talks
- Event Announcement via Local Media & Event Platforms
- Preparation and Distribution of a Press Release
- Inviting Media & Relevant Stakeholders
- Media Monitoring & Reporting
- Integration into the Agency’s Digital Communication Channels (Blog, Newsletter, Social Media Channels)
