Campari Austria
Teatro Campari - New production of an old favorite as part of the Salzburg Festival 2021
KEY FACTS
Client: Campari Austria GmbH
Category: Public Relations
Media: Online/Digital, Print, Social Media
Year: 2021
PR GOAL
The Teatro Campari Pop-up Bar was to be positioned as the “Talk of Town” and at the same time in the immediate vicinity of the “Salzburg Festival”. Thanks to the skilful staging of the brand in the form of a high-impact brand experience, Campari not only became visible in Salzburg, but also made the "Campari Sinfonia" the signature drink of the festival summer.
SERVICES & MEASURES
- Press and media
- Event consulting
- VIP and guest list management
- Influencer collaborations
DESCRIPTION
As a brand, Campari embodies the Italian lifestyle - and has done so since 1860. In order to provide a stage for the aperitivo culture in Salzburg, the so-called "Teatro Campari", a pop-up bar in cooperation with the Arthotel & Restaurant Blaue Gans, was launched in July, at the same time as the start of the Salzburg Festival, and a "signature drink" was created for the Salzburg Festival.
IMPLEMENTATION
The project launch was heralded by a media-effective opening event. At the same time, targeted press and media work was launched - a mix of editorial storytelling and high-quality print ads. Additional activation took place via social media channels, including in the form of influencer marketing.
KPIs
Advertising Value Equivalent: approx. 70.000 €
