Client: Petit Bateau

Task:    Full service communications consultancy

Media: Online/digital, print, social media

Years:  2017- 2021

It is a playful, cheerful and fabulous world that characterizes Petit Bateau, the French children's fashion expert. In 2017, this world also found its way into Salzburg with a new flagship store. Based on three main communication phases (pre-opening, opening and launch phase), various PR measures were carried out that allowed the children's fashion provider to "drop anchor" in Salzburg, so to speak. On the one hand, the word play around the "Petit Bateau", i.e. the "small boat", which was obvious from the brand name, was used, and on the other hand, the Marinière stripe pattern so typical of the brand, which supported the communication around the opening under the motto "stripes in the city" or #stripesinthecity.