MISC Fashion
Two power ladies are "rocking" Salzburg
KEY FACTS
Client: MISC Fashion
Category: Public Relations
Media: Print
Year: 2019
DESCRIPTION
Two power ladies "rocking" Salzburg: Actress Martina Stilp, who starred as "Schuldknechts Weib" on the Jedermann-Stage in 2019, and fashion expert Michaela Schirlbauer of MISC Fashion at Mozartplatz, who presented her new "Salzburg Rock." Both are connected by this cotton satin skirt. For actress Martina Stilp, it represents her "workplace," the backdrop of Domplatz. For Michaela Schirlbauer, designer, it’s the new edition of her "Salzburg Rock," first introduced in 2016, featuring classic motifs of the Mozart city.
SERVICES & MEASURES
- Concept Development, Campaign Design
- VIP Coordination
- Content Creation
- Photoshoot
- Press and Media Relations
- One-on-One Interviews
- PR Showroom
PR GOAL
Communication of the new edition of the "Salzburg Rock" by MISC Fashion in Austria through a well-known personality connected to the Jedermann backdrop, which serves as the main motif of the skirt. The goal was to establish a media-effective collaboration with an actress from the Jedermann ensemble through an exclusive photoshoot.
