Polivet Veterinary team Karasek

"Salonreif" Ready for the Salon - Polivet Dog Salon

KEY FACTS

Client:      Polivet Tierärzteteam Karasek GmbH

Category: Public Relations

Media:     Online/Digital, Print, Social Media, Press, Out of Home

Year:        2020

 

🏆🏆🏆 Awarded GOLD at the State Prize for Advertising and Communication in the Public Relations category 2021/22.

IMPLEMENTATION

The campaign was placed regionally and cross-media and relied on a mix of advertisements, out-of-home (rolling boards, bus stop posters in the catchment area), advertising material at the POS, editorial press work and staging on social media channels.

PR COAL

Dog and cat owners, especially in the Salzburg Flachgau region, should be made aware of the Obertrum pet grooming salon's offer and its spring "Health Check" campaign.

DESCRIPTION

For the 2020 spring campaign of the Salzburg animal care salon POLIVET, a campaign was staged in the form of a change of perspective. In this case, the interest in the salon comes from the animal - with humor and in the form of short, concise rhymes. The campaign was staged in a multimedia and wide-reaching manner with entertaining animal images.

SERVICES & MEASURES

  • Conception and campaign design
  • Storytelling strategy
  • Content creation
  • Media planning
  • Press and media work
  • 1:1 - interview arrangement & background discussions
  • Media monitoring & reporting
  • Integration into the agency's digital communication channels (blog, newsletter, social media channels)

🤝 The graphic implementation was carried out in collaboration with graphic designer Valerie Medicus.


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